Fashion in Russia
Russians love and appreciate fashion. No wonder the country is considered to be a very attractive fashion market with its retail market being the largest one in Eastern Europe.
According to statistics, Russians are spending more than 25 minutes a day shopping online, in particular looking for new trends and exploring the fashion market, which make the evidence of the booming fashion industry in Russia, and those shops that are best equipped online are capitalizing.
Among the most popular prestigious annual events in Russia are Fashion Weeks held in Moscow gathering the genuine fashion lovers, designers, celebrities, investors. Multiple presentations of show rooms and fashion boutiques are held during Moscow Fashion Week which has opened for public the names of well known Russian designers, such as Igor Chapurin, Andrey Sharov, Tatyana Parfionova, Victoria Andreyanova, all of them having premium brand fashion houses and pret-a-porter labs. Among the best Russian designers are Vyacheslav Zaytsev, Valentin Yudashkin, Denis Simachev, Alena Akhmadullina, Dasha Gauser, Julia Dalakian and others, most of them participate in fashion events abroad as well.
Mercedes-Benz Fashion Week Russia is the large scale fashion event in Eastern Europe, the luxurious collections are represented both by local designers and european brands introduced to the Russian fashion market.